The Market Edge ETF Center is designed to give subscribers a comprehensive, easy to use strategy for investing in ETFs in any kind of market. The service utilizes a three step top-down approach. The three steps include the following:

Step 1 – Determine the Overall Market Direction

Since the market does not go up all the time, the first step in any successful investment Strategy is getting the direction of the overall market. To accomplish this task, the ETF Center uses two Market Edge products, the Market Letter and On The Edge.

The Market Letter is a weekly analysis of the market which includes an intermediate-term bullish or bearish market forecast. Coupled with this is On The Edge, an in-depth monthly report which analyses the status of three market timing models used to generate the Market Letter’s market forecast. While past performance is no guarantee of future results, the Market Letter's forecast or "Market Posture" has a track record dating back to 1974 of accurately forecasting the intermediate-term direction of the market as measured by the DJIA with better than 80% accuracy. These products give the investor the confidence to know whether he should be buying or shorting ETFs.

Step 2 – Determine the Right Category of ETF

Just like stocks, certain groups or categories of ETFs move at the same time. To help with this analysis, the ETF Center uses the Category Analyzer.

Much like in sector analysis, each ETF is assigned to a category of similar ETFs. The Category Analyzer uses advanced computer modeling techniques to determine which category of ETFs is ‘Strong’, ‘Weak’, ‘Improving’, or ‘Deteriorating’. Based upon this analysis, the investor knows where to look for his investment candidates confident that the recent performance of the ETF category is consistent with the Market Posture. An investor would choose Weak/Deteriorating Categories when the Market Posture is Bearish and Strong/Improving Categories when the Market Posture is Bullish.

Step 3 – Determine the Right ETF

Now that the investor has confidence in the overall direction of the market and knows which category (group) of ETF he should be interested in, it is time to pick which ETF to buy or short, To do this, the ETF Center uses another product from Market Edge – Second Opinion.

Second Opinion uses our proprietary investment model to give each ETF a Long(buy), Neutral, or Avoid opinion. Every opinion is evaluated on a daily basis. Each Second Opinion report includes the opinion, a daily recommendation for the ETF, simple to understand comments about the technical characteristics of the ETF, and over twenty technical indicators with recommended buy/sell stops. This simple, easy to use report contains everything an investor needs to make the buy/sell decisions which are necessary to a successful investment strategy.